Out of fascination for the geometry of zellige ornaments, I reverse-engineered each tile's shape and position, in order to be able to create them with digital technology.
This season features traditional designs, while I'll try to innovate on this base in the future.
So many plants are layed out according to this captivating disposition: sunflowers, Aloe vera, Pine cones...
Based on the same geometric rules, we created our own ecosystem.
Alcove, it's actually just one guy in his garage - or sometimes in a hammock -, Mehdi.
After playing around with geometric design for a few years, he thought one day: "Hey, why not try to make this available to other people too? My friends keep saying that my shirts look cool."